I've decided to include the introduction of my paper to just give a little taste of what my paper was about.
Check it out below:
Fashion, Gender, and the Body: Gender Bending and
Androgyny on the cover of Magazines is a Positive Move
By
Brianna Malotke
In The
Face of Fashion, Jennifer Clark states that “the model
constitutes the technical body of western consumer culture” (Craik, 1994). With
this in mind magazines across the world should be more conscious of their model
choices and the impact that those choices have on the consumers and viewers of
their magazines. Diversification, through the use of gender bending and
androgynous dress on the cover of magazines, is a good movement for the fashion
industry. It will elaborate on the diversity in the world and allow magazines
to expand the reach of their target markets by redeveloping their main
demographics. In fashion there is a tension between the desire to fit in and
stand out that can be further explained by Joanne Entwistle in The Fashioned Body. Entwistle writes
that y expressing “the contradictory desires to fit in and stand out: ‘fashion
is the imitation of a given example and satisfies the demand for social
adaption…at the same time it satisfies in no less degree the need of
differentiation, the tendency towards dissimilarity, the desire for constant
change and contrast’ (Simmel 1971: 296)” (Entwistle, 2000). With all this in
mind it’s important for magazines to take who they put on their covers as a
serious issue and use it to their advantage.
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